Ensology

Project Management, Learning Management Systems

Ensology.com is an example of the successful application of my skills and experience developed over the last 10 years. I have created an online education delivery platform with integrated shopping cart and marketing automation. Ensology.com can deliver multiple courses from multiple course instructors, both free and paid, with courses capable of being drip fed to students over time. Course enrolment and delivery are fully automated, with the delivery and completion of lessons all driven by individual student actions.

To see ensology.com from the perspective of an enrolled student, Click here for the login page and use the following login details:
email: guest_login
password: L0g1n-gUe$t

Internet Marketing

Course Marketing is also largely automated, with prospective student interactions with free material such as blog posts, eBooks or free courses logged so that paid course offerings can be made based on the actions of prospective students. These actions include emails opened, links within emails clicked, webpages viewed and the frequency of specific pages being viewed. This information can also be used to inform what courses should be produced in the future.

Video Production

The initial launch of ensology.com included 2 courses, one short free course, '3 Keys to Meditation' and a follow up paid course 'Making Meditation a Habit'. I wrote and produced both courses, researching and writing all the course content, shooting all the course videos and recording all guided meditation audio included with the courses.

WordPress Development

Ensology.com is built entirely with WordPress, using a customised version of the popular 'LearnDash' Learning Management System for course delivery. Gravity Forms is used as an integration point for both Stripe and PayPal payment gateways and the platform 'Drip' is used for email delivery and marketing automation. I successfully integrated each of these separate platforms into the seamless education delivery solution that is ensology.com today.

Future Plans

The next stage for ensology.com involves marketing through social media and PPC advertising to bring leads into ensology.com's automated sales funnel, further course development and bringing in other experts to teach further courses.