2013 - Present

Clients across Asia & Australia

Freelance Web, Internet Marketing & Digital Consultant

My duties include

WordPress Development

• Understanding and effectively implementing client requirements
• Designing websites that fit the brand identity of the organisation and satisfying their UX requirements
• Developing WordPress websites
• Managing website deployment and changeover from any existing website
• Ensuring websites meet modern SEO and security standards
• Managing the handover of completed websites to clients so they can independently manage their day-to-day operation going forward

Internet Marketing

• Advising on internet marketing strategies relevant to the organisation
• Advising on current technologies available that will help meet the organisations requirements within their budget
• Advising on Electronic Direct Mail (EDM) strategies and technologies, with an emphasis on advanced automation workflows driven by user behaviour
• Helping create appropriate content creation schedules that balance the organisation’s resources with their marketing goals

Social Media

• Advising on the current state of the ever-shifting social media landscape and what social channels are most appropriate for the organisation
• Advising on the content that needs to be created for the organisation’s specific social channels and an appropriate publication schedule
• Helping set KPIs around social media and give guidance on what SAS platforms are appropriate to monitor and post from to streamline social media management

Video Production

• End-to-end creation of video content, including preproduction, production and post-production

Digital Consulting

• Consulting on technology solutions, IT infrastructure, IT support requirements and IT training

For specific project details, click here to go to my portfolio page

2007 - 2012

Acuneeds Australia

General Manager

My duties included

• Daily liaising with the Company Director in planning, implementing sales and marketing strategies and navigating the future direction of the business
• Monitoring and analysis of the P & L and company financials in partnership with the Company Director
• Cultivation and maintenance of relationships with major international suppliers based in China, Japan, Taiwan and Hong Kong
• Management of all office, warehouse and national sales staff
• Maintaining and troubleshooting of all IT infrastructure
• Staff recruitment
• Seeking out new product lines and commercial partnerships
• Producing purchase orders and monitoring company stock levels
• Production of full colour company newsletter distributed quarterly both nationally and internationally
• Production and distribution of EDM’s specific to our numerous market segments
• Organising attendance and company displays at industry conferences and trade shows
• Organising official educational events delivered by renowned Chinese Medical experts

I was also responsible for a number of large projects that had a significant impact on the business:

• Organised and oversaw implementation of a new Enterprise Resource Planning (ERP) solution, ensuring smooth data migration and implementation of a vastly improved customer information and stock management system
• Led the creation and implementation of a new company website, completely integrated with the new ERP solution, online payment gateway and merchant facility. The new website saw a 200% traffic increase and a 300% increase in the number of web orders for the business in the first 6 months of operation
• Led the implementation of new integrated EDM system, allowing granular targeting of our customer database
• Designed, built and implemented a digital warehouse management system that significantly increased visibility, accuracy and traceability of customer orders
• After the business moved location, I designed the new stock organisation system, warehouse configuration and office layout to ensure maximum warehouse and customer service efficiency

For more details about projects I led at Acuneeds, click here to go to my Acuneeds project page.

2006 - 2007

Acuneeds Australia

Business Development Manager

My duties included

• Developing business generation ideas with the General Manager
• Maintenance of the existing company website, including updating and removing products, creating graphics for advertising, and writing product descriptions
• Design and implementation of marketing material used across the company
• In-house Chinese Medicine knowledge specialist, providing information for all internal staff and answering specific customer enquiries
• Responsible for all purchase orders and stock control for the company bookstore

2001 - 2002

Nova Group, Japan.

ESL Instructor & Assistant Trainer

My duties included

• Conducting all instructor evaluations at my branch
• Conducting all instructor training at my branch
• Handling instructor requests
• Liaising between Japanese sales staff and teaching staff
• Managing teaching schedules
• Conducting monthly training seminars
• Compiling monthly branch statistics reports
• Customer service duties
• Conducting tailored lessons for students aged 13 and over in both group and individual settings
• Teaching all student levels offered at my school
• Conducting children’s classes from ages 3 to 12
• Performing demonstration lessons for sales purposes
• Assessing student levels and providing feedback to staff regarding student performance